SmartWorld helps teams turn How to Get to the Top of Google Search Results in 2019 into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.
No. No one does.
In fact, less than 3% of searchers make it to the second page.
Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected. Explore this resource
Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.
SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.
- How do you get a Google featured snippet?
- How do you get your pay per click (PPC) ads on page one of Google?
- How do you use search engine optimization (SEO) to get your website to the top of Google?
- How can local search engine optimization (LSEO) help get your business on Google Maps?
From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.
We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.
For How to Get to the Top of Google Search Results in 2019, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.
Focused Planning
The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.
SmartWorld helps teams turn How to Get to the Top of Google Search Results in 2019 into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.
Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected. Explore this resource
Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience. Explore this resource
- Secured sites (HTTPS vs. HTTP)
- Mobile-friendliness
- Page speed
- Schema markup
- Webpage content quality
- Webpage content length
- Social and local signals
- Quality backlinks
- Optimized images
- Domain age
- User experience
- Search intent
SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.
A Clearer Way to Grow How to Get to the Top of Google Search Results in 2019
From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on. Explore this resource
We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.
Here’s what snippets can look like in the search results:
There are five major types:
- Paragraph
- List
- Table
- Video
- Recipes
For How to Get to the Top of Google Search Results in 2019, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.
To optimize your content for rich snippets:
- Use headers and bullets
- Answer the question fully
- Condense the information into the simplest answer you can
- Be as factual as possible
- Use schema markup
- Make sure to use images
- Invest in video. Did you know that a video is 60% more likely to get ranked in a search engine than a landing page on the same topic? That’s because Google is constantly looking for ways to improve user experience, making video an important part of the search results. By adding a professional video to your website, you can make a huge difference in where your website shows up in the search results.
The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.
Digital Work Built Around Real Customers
SmartWorld helps teams turn How to Get to the Top of Google Search Results in 2019 into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.
Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.
Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience. Explore this resource
SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.
From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.
We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.
For How to Get to the Top of Google Search Results in 2019, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.
- A Beginner’s Guide to Paid Search Campaigns
- Why Should I Bid on My Brand Name?
- The Benefits of Remarketing/Retargeting Ads
- How to Reduce Your PPC Cost-Per-Lead
- PPC Ad Copy that Converts
- Bing vs. Google Adwords
- Pay Per Click Statistics to Know
- Google Local Services Ads
Practical Strategy, Measurable Progress
The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.
<span”> Why? </span”>
SmartWorld helps teams turn How to Get to the Top of Google Search Results in 2019 into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.
Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected. Explore this resource
Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience. Explore this resource
SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.
Done? Great.
From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.
We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity. Explore this resource
Want more SEO tips from SmartWorld? Check out our SEO blog .
Connected Marketing That Stays Human
For How to Get to the Top of Google Search Results in 2019, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.
The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth. Explore this resource
SmartWorld helps teams turn How to Get to the Top of Google Search Results in 2019 into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.
What You Can Expect
- Represent your business as it’s consistently represented and recognized in the real world across signage, stationery, and other branding.
- Make sure your address and/or service area is accurate and precise.
- Choose the fewest number of categories it takes to describe your overall core business.
Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.
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Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.
SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step. Explore this resource
- Your name should directly reflect your business’ real-world name as used on your signage, website, stationary, and as known to customers.
- The name on your Google My Business profile must match the name on your signage.
- Including unnecessary information like your target service area, services, products, or keywords is not permitted.
From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.
- Business name: Shelly’s Coffee
- Address: 3247 Poppy Street, San Francisco, CA 94102
- Hours: Open 24 hours
- Category: Coffee shop
We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.
Built for Daily Use
For How to Get to the Top of Google Search Results in 2019, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.
The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.
Designed to Improve
SmartWorld helps teams turn How to Get to the Top of Google Search Results in 2019 into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.
- You must display permanent signage outside of your office.
- Your business license must have the same address as your office location.
- You cannot share office space with other companies unless you have individual suites within the office that are staffed by separate personnel.
Clear Communication
- If your business serves customers within a specific service area, you can list only your service area on your Google My Business listing.
- Service-area businesses that only serve customers at their locations should have one page for that encompasses both the central office or location and a designated service area.
- If your business rents a temporary, “virtual” office at a different address from your primary business, do not create a page for that location unless it is staffed during your normal business hours by your business staff.
- One receptionist that handles all calls for all businesses listed at that address does not count; it must be staffed by your own staff.
- Google has not explicitly released or confirmed the requirements for a service area business’ address.
- An address is still often required to verify your Google My Business profile.
- Setting your business up as a service area business is a relatively new Google My Business feature. Google recommends that you set up your Google My Business profile this way if you don’t serve customers at your office.
- We don’t yet know how local pack rankings will be affected by switching from showing your physical location to showing your service area only.
What You Can Expect
Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.
- Use a local phone number instead of central, call center helpline number whenever possible.
- Do not provide phone numbers or URLs that redirect or “refer” users to landing pages or phone numbers other than those of the actual business, including pages created on social media sites.
- Your name should directly reflect your business’ real-world name as used on your signage, website, stationary, and as known to customers.
- The name on your Google My Business profile must match the name on your signage.
- Including unnecessary information like your target service area, services, products, or keywords is not permitted.
- The phone number must be under the direct control of the business.
- Additional phone numbers can be used on Google My Business websites and other local surfaces.
Built for Daily Use
- Provide your regular customer-facing hours of operation. If applicable, you may use your current seasonal hours as your regular hours. You may also specify special hours for particular days, like holidays or special events.
- You should not provide hours if your location is open by appointment only.
Designed to Improve
- Your business description should be honest, relevant, and useful.
- Your business description should not: be misleading; include low-quality content; include links; contain private or confidential information or request any.
Clear Communication
Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.
- Use as few categories as possible to describe your overall core business from the provided list.
- The main category is the one that shows up most frequently, so to select the highest priority/most accurate category as the main category
- Choose categories that are as specific as possible, but representative of your main business.
- Do not use categories solely as keywords or to describe attributes of your business.
- Do not use categories that pertain to other businesses that are nearby or related, such as a business physically contained within your business or an entity that contains your business.
SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step. Explore this resource
Other resources you might find helpful:
- Local Listing vs. Organic Listings in the Search Engine Results Page
- The Importance of Local SEO
- Three Things You Can Do to Improve Local SEO
What SmartWorld Brings to the Work
From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.
Better Customer Journeys
We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.
For How to Get to the Top of Google Search Results in 2019, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.
The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.
SmartWorld helps teams turn How to Get to the Top of Google Search Results in 2019 into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand. Explore this resource
Useful Content and Campaigns
Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.
Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.
SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step. Explore this resource
Learn more about video marketing strategy »
Reporting You Can Act On
From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on. Explore this resource
Find out which social media platform is best for your business »
Support That Keeps Moving
We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.
Simple Next Steps
For How to Get to the Top of Google Search Results in 2019, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.
Focused Planning
The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.
A Clearer Way to Grow How to Get to the Top of Google Search Results in 2019
SmartWorld helps teams turn How to Get to the Top of Google Search Results in 2019 into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.
Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.
