Digital Marketing for Solar Companies with SmartWorld

A Clearer Way to Grow Digital Marketing for Solar Companies

SmartWorld helps teams turn Digital Marketing for Solar Companies into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand. Explore this resource

How do you reach more local customers? With solar marketing.

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

  1. Increase Leads & Sales – First, we’ll increase leads by driving more traffic to your website through pay per click marketing, SEO for solar companies, social media, and a variety of other channels. Your solar company website will also be optimized from head to toe, including SEO-friendly website content and a blazing-fast website designed to convert more visitors into serviceable leads.
  2. Optimize Marketing Costs – Are your solar digital marketing campaigns producing little to no return on investment? Paying a fortune in PPC ads, resulting in high cost per leads, or worse, unqualified leads? SmartWorld’s solar marketing specialists will optimize your marketing campaigns for greater brand visibility and more leads at an affordable cost.
  3. Differentiate Their Brands Online – Deciding to install solar cells is a big decision for homeowners. SmartWorld will establish your brand as THE AUTHORITY in solar energy on the web, building confidence with customers and help you stand out from the competition online.

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience. Explore this resource

Digital Work Built Around Real Customers

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.

SmartWorld's solar digital marketing campaigns are customized to your specific needs and wants. Before ever signing a contract, let our team do the heavy lifting for you and complete a comprehensive digital competitive analysis. We'll deliver you customized, actionable insights to help you improve your online visibility, drive more website traffic, and generate more leads and sales from your website.
Your website should be your most powerful sales and marketing tool. In order to rank well on Google and other search engines, your website needs to be designed with strong calls to action, built on a mobile-friendly platform, and load for users with lightning speed. SmartWorld's website design team has worked with businesses of all sizes, from small, local solar companies to enterprise organizations.
Did you know that 71% of all Google searches result in a page one Google organic click? This means if your solar company doesn't rank on search engines for keywords like "solar company near me" or "solar panel installation," you're losing out on leads and sales—guaranteed. SEO for solar companies will grow your revenue by driving qualified searchers on the web to your website. In other words, SEO keeps your phone ringing.
Did you know that 93% of people ages 35-54 read online reviews for local businesses? In other words, homeowners and businesses who want to power their property with a renewable energy source will do their homework before hiring a solar company. SmartWorld's local SEO services and reputation management help your business rank on the web in your most desired cities and towns and ensure your online reputation isn't tarnished by negative reviews.
Need the phones to ring right now? Pay per click marketing (PPC) for solar companies is a highly controllable and cost-effective digital marketing strategy to earn a top spot on Google and Bing search results pages. SmartWorld is a Google Premier Partner, a distinction awarded to the top 3% of marketing agencies in North America, giving you access to Google Ads beta programs a Google support team most solar marketing agencies don't have.
Email marketing for solar companies is a cost-efficient strategy to educate your potential customers about the benefits of solar energy and to stay top of mind with ready-to-buy prospects. SmartWorld's email marketing team will handle the entire email marketing process for you, including designing your email newsletter templates, managing your customer lists, and delivering the right content at the right time straight to prospects' inboxes.
Whether it's Facebook advertising, Instagram, or other social media platforms, social media marketing for solar companies is a smart bet for your business. Social media is an affordable alternative to traditional PPC advertising and can be specifically targeted to the audience you want to reach.
Your customer service reps (CSRs) are often your company's first interaction with marketing-generated leads and your best opportunity to convert the caller into a booked appointment. If your CSRs have a low booking rate, you have a crack in your sales funnel. Deliver world-class customer service with Smart Selling, a virtual customer service training program for solar companies and close more business from your existing lead pool with Lead Recovery.
When customers land on your website they expect to be able to communicate with your company on their terms, however they want. Enter SmartWorld Chat, an AI-based website chat for solar companies that responds to customers' inquiries within three seconds. SmartWorld Chat is easy to use, allows website visitors to find relevant info about your company, and puts key customer information (name, email, phone number, source of the lead) in the hands of your team quickly via real-time email notifications and optional live chat takeover by your CSRs.
SmartWorld delivers complete transparency and visibility into the performance of your solar digital marketing campaigns. Our marketing analytics services help you track, analyze, and interpret the data your website collects. We then make data-driven recommendations to help you increase leads and sales and optimize your marketing investment on the web.
You're a business owner, not necessarily a digital marketing expert for solar companies. That's why you'll be given a dedicated account manager as your single point of contact to help you cut through the noise and guide you along the journey of growing your business. You'll also have an entire team of digital marketing specialists working behind the scenes to increase leads and sales, optimize your marketing costs, and differentiate your brand online.

Practical Strategy, Measurable Progress

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on. Explore this resource

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever. Unsatisfied with the performance of your storage marketing campaigns? Cancel at any time with a 30-day written notice.
  • You’ll own every single deliverable, from your website to your content. Some storage companies’ digital marketing partners won’t let them keep their work when they leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You get the peace of mind that we will bend over backward for you. Digital marketing for self-storage and portable storage companies is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a U.S.-based copywriter.
  • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.
Highlights

Simple Next Steps

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

Jay Kline

For Digital Marketing for Solar Companies, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.

Ross Albert

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.

Bill McManigal

Focused Planning

Penguin Air, Plumbing & Electrical
SmartWorld Standard

SmartWorld helps teams turn Digital Marketing for Solar Companies into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand. Explore this resource

Inside the Approach

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

Client Focus

Built for Daily Use

Revenue generated from digital marketing

Designed to Improve

Reduction in cost per validated lead from digital sources

Clear Communication

Of total revenue generated by digital marketing

Better Customer Journeys

American Vintage Home
SmartWorld Standard

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience. Explore this resource

Inside the Approach

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step. Explore this resource

Client Focus

What You Can Expect

Keywords ranked on page one of Google search results

Built for Daily Use

Year-over-year increase in validated leads from SEO

Designed to Improve

ROI from their SEO investment

Useful Content and Campaigns

Arctic Air Conditioning
SmartWorld Standard

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on. Explore this resource

Inside the Approach

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

Client Focus

Clear Communication

Of all phone calls flagged for recovery

What You Can Expect

Additional jobs booked throughout the year from Lead Recovery

Built for Daily Use

ROI from SmartWorld's Lead Recovery services

Designed to Improve

Details
Right Arrow

Clear Communication

Connected Marketing That Stays Human

SmartWorld Standard

// Home Services Marketing

SmartWorld helps teams turn Digital Marketing for Solar Companies into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

Reporting You Can Act On

Inside the Approach

// Website Design & Development

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

What SmartWorld Brings to the Work

Client Focus

// Maximize your marketing

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience