Home Builder Marketing with SmartWorld

A Clearer Way to Grow Home Builder Marketing

SmartWorld helps teams turn Home Builder Marketing into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

  • 750+ – that’s how many first page rankings one of our design/build clients has for the keywords we are targeting.
  • 547% – that’s the organic traffic increase percentage one of our design/build clients has seen in two years of marketing with SmartWorld.
  • 418% – that’s the number of online contact form submissions (web leads) that firm has seen in the same period of time.

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.

Digital Work Built Around Real Customers

With a thorough competitive analysis from SmartWorld, we will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, ebooks, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE home builder authority.
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
Like the control of pay per click advertising, but want something more cost-effective than Google AdWords? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.

63% of consumers primarily use your company’s website to find and engage with you. As if that’s not enough, 75% of people have admitted to judging a company’s credibility based on how their website—and that goes double for a custom home building business. What does your website say about the homes you build?

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on. Explore this resource

97% of online experiences begin with a search engine, but 41% of clicks go to the top three paid ads on the search results page. If you’re looking for home builder marketing ideas, pay per click is a great way to drive more (qualified) visitors to your website and get more home builder leads and sales—FAST! The best part? There’s no waiting period.
Want to get more earned traffic, leads, and booked jobs? Start where 97% of your customers’ online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
81% of U.S. adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
A cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience—no matter your business size, industry, or location. When it comes to marketing your custom homes, those that have a strong brand hold an enormous competitive advantage.
Does your company have an in-house marketing team, but you still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major kitchen hardware supplier, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
Search engines spit out different results based on proximity, which is why local SEO for home builders is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
SmartWorld Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.
Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With SmartWorld’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.
Video is 50 times more likely to rank organically in the search results than text pages, and U.S. consumers now watch up to 6 hours of digital video a day. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity. Explore this resource

For Home Builder Marketing, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.

Practical Strategy, Measurable Progress

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.

SmartWorld helps teams turn Home Builder Marketing into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

At SmartWorld, our marketing analytics services include:

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

Connected Marketing That Stays Human

Simple Next Steps

Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your firm, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your architect/home builder website?
Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your new home services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.

What SmartWorld Brings to the Work

Focused Planning

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.

  1. Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize. At SmartWorld, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your design/build firm to get more traffic, leads, and sales from the web.
  2. You must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, ebooks, and more!) for remodeling and design/build companies—so you won’t have to write a thing (unless you want to!).
  3. You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.

-Bryan Deege, Vice President, Sekas Homes

Better Customer Journeys

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

For Home Builder Marketing, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site. Explore this resource

Useful Content and Campaigns

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.

SmartWorld helps teams turn Home Builder Marketing into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

A Clearer Way to Grow Home Builder Marketing

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience. Explore this resource

Digital Work Built Around Real Customers

What is the actual definition of digital marketing? To break it down, digital marketing for home builders is an umbrella term for all marketing and engagement activities your home building company does online. When successful, digital marketing connects with homebuyers, converts them to leads, and then turns those leads into life-long customers.
Most homebuyers or homeowners looking to build their own new home start their search for a contractor online. If you want to connect with your target audience, you have to catch their attention where they spend their time—on the web.
We provide a comprehensive set of digital marketing services to home builders and building contractors, including SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.
Most builders will need some type of SEO, website design, and paid ads as core services. Beyond that, which services are best for your business depends on a variety of factors. Your market area, services, and goals, for example, can all affect the services you need.
Depending on the package you choose, marketing services can run anywhere from $2,500 to over $10,000 per month.
Inbound marketing refers to marketing strategies such as content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media that attract or “pull” prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called “traditional” marketing strategies such as billboards, cold calling, direct mail, print, radio, tradeshows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
We generate monthly reports for clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call.

Practical Strategy, Measurable Progress

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.

  • A dedicated Account Manager, someone that understands business and marketing, to be your guide
  • Detailed monthly reports (you can actually understand) that connect marketing campaign performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)
Highlights

Support That Keeps Moving

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

Jay Kline

For Home Builder Marketing, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.

Ross Albert

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.

Bill McManigal

Simple Next Steps

Penguin Air, Plumbing & Electrical
SmartWorld Standard

SmartWorld helps teams turn Home Builder Marketing into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand. Explore this resource

Inside the Approach

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

Client Focus

Built for Daily Use

Revenue generated from digital marketing

Designed to Improve

Reduction in cost per validated lead from digital sources

Clear Communication

Of total revenue generated by digital marketing

Focused Planning

American Vintage Home
SmartWorld Standard

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience. Explore this resource

Inside the Approach

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step. Explore this resource

Client Focus

What You Can Expect

Keywords ranked on page one of Google search results

Built for Daily Use

Year-over-year increase in validated leads from SEO

Designed to Improve

ROI from their SEO investment

Better Customer Journeys

Arctic Air Conditioning
SmartWorld Standard

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on. Explore this resource

Inside the Approach

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

Client Focus

Clear Communication

Of all phone calls flagged for recovery

What You Can Expect

Additional jobs booked throughout the year from Lead Recovery

Built for Daily Use

ROI from SmartWorld's Lead Recovery services

Designed to Improve

Details
Right Arrow

Clear Communication

Connected Marketing That Stays Human

SmartWorld Standard

// Home Services Marketing

SmartWorld helps teams turn Home Builder Marketing into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

Useful Content and Campaigns

Inside the Approach

// Website Design & Development

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

What SmartWorld Brings to the Work

Client Focus

// Maximize your marketing

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience