Digital Marketing Services for Home Service Companies with SmartWorld

Every successful digital marketing campaign must be data-driven. With a digital competitive analysis from SmartWorld, you'll get a market analysis of your website and three competitors. This provides a clear path to measurably improve your website's SEO and PPC performance and generate more leads and sales.

93% of online experiences start with search engines, so if your business needs to generate more website traffic, leads, and sales, you need SEO services. SEO generates higher keyword rankings on Google, resulting in more qualified website traffic, leads, and sales from the web.

Pay-per-click (PPC) advertising is both a short-term and long-term digital marketing strategy to position your company at the top of search engine results. No waiting to grow rankings; you get instant visibility and leads. SmartWorld's PPC analysts are Google Premier Partners and Microsoft Advertising partners that have met rigorous qualifications to manage your campaigns. You get a PPC team backed by Google and Microsoft optimizing your campaigns, lowering your cost-per-lead from PPC, and increasing ROI from your digital marketing campaigns.

Display advertising is a form of PPC marketing that targets unsuspecting consumers based on the demographics of your current customers. Create engaging ads that grow brand awareness and resonate with customers before they need you.

A cost-effective way to grow your business, email marketing generates an average of $44 of revenue for every $1 spent. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom email newsletters every month. Our team handles the design, copywriting, and your customer list segmentation while you generate more leads and sales.

OTT (over-the-top) advertising is proven to provide a positive brand lift across home service businesses' digital marketing campaigns. Measurably improve leads and brand awareness by leveraging OTT advertising to complement SEO, PPC ads, and your entire digital presence.

Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With SmartWorld’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend. After listening to more than 3.5 million phone calls, we know how to identify lost leads that should've been booked, and get them into your hands again immediately.

Your website feeds information to Google and other search engines, making it the foundation of your online presence and search visibility. SmartWorld's website design services lay a solid foundation to build your campaigns upon, meet Google's standards for page speed and experience, and convert more site visitors into leads.

97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. Connect with them with local SEO services. Your customers are searching for your business—let SmartWorld help them find you.

Google Local Services ads are the most affordable home services marketing strategy. Found at the very top of Google on both mobile search and desktop search, Local Services connects your business with qualified customers looking for your specific services right now. SmartWorld's Local Services ad management team will manage your entire campaign, from profile setup and optimization to setting bid strategies and disputing calls on your company's behalf.

Do you ever wonder why after searching for a product online, you seemingly see that product and company everywhere else you browse? That's remarketing in action. Target website visitors who didn't convert and turn them into a paying customer 7, 45, and even 90 days after they visit your website with remarketing advertising.

Social media users spend an average of 3 hours per day browsing their preferred platforms, making social media marketing an effective advertising strategy to grow leads and engage with your local community. Grow your page likes and following across popular channels like Facebook, Instagram, LinkedIn, Twitter, and more!

SmartWorld Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service. Not to mention, SmartWorld Chat increases booked appointments by 20%.

SmartWorld's team of home services digital marketing specialists know the trades like the back of their hands. We work with you to solve common marketing challenges that are brought on by seasonality and unique to your industry. We are data-driven at our core and manage your online marketing campaigns as if they were our own. Your success is our success and we're dedicated to helping you increase leads and sales and grow your business.