SEO for Remodelers with SmartWorld

A Clearer Way to Grow SEO for Remodelers

It’s not enough to JUST have a website. Go to Google and search “remodelers city, state” or, “home remodeling, city, state.”  If you don’t see your remodeling company’s website listed on the first page, you’re losing business to other remodeling companies—47% of clicks go to the top three positions in the search engine results page, and 90% of all clicks happen on the first page.  SmartWorld can help. Our team of remodeling SEO experts has extensive experience helping remodelers and contractors get more qualified website traffic and convert more website visitors into leads and new customers.

SmartWorld helps teams turn SEO for Remodelers into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected. Explore this resource

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SmartWorld winner of the Inc 500

Digital Work Built Around Real Customers

What You Can Expect

  • Complete a competitive digital marketing analysis to see how you stack up against your top three competitors using our proprietary data tracking software
  • Perform remodeling SEO keyword research and identify the top sales-driving search terms and keywords in your market area and industry
  • Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it to your competitors to create an actionable, sales-driving plan
  • Create actionable revenue goals and corresponding SEO plans
  • Install advanced Google Analytics and call tracking
  • Make your remodeling company's website fast, secure (optional but recommended), and mobile friendly
  • Edit your website's code and structure to be in-line with best SEO practices
  • Edit and optimize your existing website pages for search visibility and creative content
  • Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers
  • Publish targeted, well-written website content that improves your local search rankings and provides a seamless user experience
  • Create SEO-optimized creative content assets like remodeling infographics & videos
  • Optimize and create content for voice search and digital assistants
  • Locate and audit existing citations across online directories like Yelp, Facebook, Angie's List, and more, including industry-specific directories
  • Optimize your remodeling company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
  • Optimize your company's Facebook page for local SEO best practices
  • Discover, manage, and monitor local citation and backlink opportunities to build authority
  • Provide transparent revenue attribution and easy-to-understand monthly reports on the status and results of all your SEO campaigns, as well as what's coming next
  • Provide reports on tracked incoming phone calls, and analyze separately tracked phone lines for each marketing channel (optional add-on, but recommended)
  • Monitor analytics on a daily basis to watch for anomalies, hacks, penalties, or other sales-damaging events
  • And more
  • Monitor your keyword rankings, organic traffic, calls, and leads
  • Monitor the keywords rankings of your competitors
  • Monitor your top-three competitors
  • Monitor keyword and search trends in your industry
  • Continually optimize and pivot your campaign for better performance over time

Focused Planning

Penguin Air, Plumbing & Electrical
SmartWorld Standard

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience. Explore this resource

Inside the Approach

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.

Client Focus

Designed to Improve

Revenue generated from digital marketing

Clear Communication

Reduction in cost per validated lead from digital sources

What You Can Expect

Of total revenue generated by digital marketing

Better Customer Journeys

American Vintage Home
SmartWorld Standard

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on. Explore this resource

Inside the Approach

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity. Explore this resource

Client Focus

Built for Daily Use

Keywords ranked on page one of Google search results

Designed to Improve

Year-over-year increase in validated leads from SEO

Clear Communication

ROI from their SEO investment

Useful Content and Campaigns

Arctic Air Conditioning
SmartWorld Standard

For SEO for Remodelers, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site. Explore this resource

Inside the Approach

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.

Client Focus

What You Can Expect

Of all phone calls flagged for recovery

Built for Daily Use

Additional jobs booked throughout the year from Lead Recovery

Designed to Improve

ROI from SmartWorld's Lead Recovery services

SmartWorld helps teams turn SEO for Remodelers into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.

Three things are required if you want your website to rank above all the other remodeling companies:
  1. Your website code needs to be easy for search engines to find, read, index and rank. (Learn about our remodeler website development services)
  2. Your onsite content (copy/text) must establish your company as an authority in the home remodeling industry.
  3. Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
SmartWorld offers turnkey remodeler SEO services to measurably improve the three ranking factors above. The result, for many of our remodelers, is an exponential increase in website traffic, leads, and sales!

Practical Strategy, Measurable Progress

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

A typical remodeler SEO audit includes:

  • A business intake so that our account managers see your business from the owner’s perspective
  • Analytics and SEO software implementation (we use a set of tools no other remodeler SEO company has—it’s the only SEO software specially designed for the home services and remodeling industry!)
  • Keyword research and identification
  • Competitor analysis
  • Analysis and evaluation of your website code, structure, and content
  • Analysis and evaluation of your company’s presence online—linkscape, social media, and more
    The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).

For SEO for Remodelers, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.

SmartWorld helps teams turn SEO for Remodelers into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity. Explore this resource

Clear Communication

For SEO for Remodelers, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.

Connected Marketing That Stays Human

SmartWorld helps teams turn SEO for Remodelers into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

What SmartWorld Brings to the Work

SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.
In all SEO packages, we include:
    1. A digital competitive analysis
    2. Website content and code optimization
    3. New website content and creatives
    4. Local citation optimization (local SEO)
    5. Measurement and analytics reporting
    6. Continual tracking and tweaking of your campaign
An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize accordingly, you need an SEO company.
SmartWorld's SEO process starts with a website audit - an ongoing SEO campaign may or may not follow (ongoing SEO occurs approximately 85% of the time). Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 - $3,500 (audits for larger "enterprise" websites can be considerably more). Ongoing SEO ranges from consulting to "do it for me" SEO services where SmartWorld's team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $2,000 per month on the low end to $10,000 (or more) per month on the high end. What should really matter is your return on marketing investment (ROMI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROMI turns into $50,000 per month, it’s worth the investment. A word of caution: you get what you pay for. If you sign up with a cheap SEO company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. Avoid outsourced or second-language SEO work.
If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.
If you can't measure it, you can't manage it. You can't win the game if you don't know the score. Despite a million quotes which suggest that you can't maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an afterthought—the last step. At SmartWorld, it's the first step in every SEO engagement.
Yes.

A Clearer Way to Grow SEO for Remodelers

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

We strive to provide superior service by offering the following to all our roofing PPC clients:
  • A Dedicated Account Manager, someone that understands business and SEO, to be your guide
  • Detailed Monthly Reports (you can actually understand) that connect SEO performance to your bottom line
  • A Support Team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • You Get a Dedicated Account Manager to Be Your Guide, as well as a full support team that includes an SEO analyst, a web designer/developer, a PPC analyst, and a professional website copywriter.
  • Access to Our Proprietary Analytics Software (better data drives better results)
Highlights

Useful Content and Campaigns

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.

Jay Kline

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.

Ross Albert

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.

Bill McManigal

What You Can Expect

Digital Work Built Around Real Customers

SmartWorld Standard

// Home Services Marketing

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.

Reporting You Can Act On

Inside the Approach

// Website Design & Development

SmartWorld helps teams turn SEO for Remodelers into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

Practical Strategy, Measurable Progress

Client Focus

// Maximize your marketing

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience