SmartWorld’s own Kylie Castrucci, director of paid media, joins BlueTube to discuss the current state of home services advertising and shares her tips for success.
Advertising on Google is getting more expensive, but paid media is an absolute necessity to grow your home service business these days. So, how do you know what platforms are best to help you achieve your goals, how much to spend, and how to continually drive performance forward?
It’s a real Catch-22.
That’s why I invited my colleague and director of paid media at SmartWorld, Kylie Castrucci, to answer all of your questions! With over 15 years of experience, Kylie is a seasoned expert in marketing, and she’s here to share her valuable insights with you.
Focused Planning
00:02:26 The current state of paid media in home services marketing
00:08:11 Advertising platform control and more autonomy in contractor advertising
00:10:22 How much it really costs to advertise on Google
00:16:41 Diversifying your marketing…never put your eggs in one basket
00:18:46 Lead generating advertising strategies to drive more calls in 2024
00:23:27 When to expand your advertising portfolio
00:30:52 What contractors should look for in an advertising partner
00:32:47 Leveraging data in your paid media strategies
A Clearer Way to Grow To Paid Media Contractor Marketing
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