In a weather-enhanced industry like heating and air conditioning, shoulder season can mean tough times for contractors. That’s why I invited Nexstar Network’s very own digital marketing coach, Nick Rau, to the podcast to discuss his shoulder season marketing tips for HVAC, plumbing, and electrical contractors.
Nick shares his first-hand experience of how the home services marketing industry has changed over the past five years and what it takes to keep your phone ringing throughout shoulder season.
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Focused Planning
- 00:02:51 What is Nexstar Network? A full breakdown of one of the premier best practice organizations for HVAC, plumbing, and electrical contractors in the U.S.
- 00:05:11 The biggest shifts Nick has witnessed in home services marketing during his Nexstar tenure
- 00:09:31 Understanding “shoulder season” and the problems it presents contractors
- 00:12:21 Shoulder season marketing strategies to keep your call board full
- 00:21:39 Why proactive marketing and long-term planning are the key to shoulder season success
- 00:25:54 How to leverage your customer data for targeted marketing in shoulder season
- 00:25:54 Google as a pivotal platform in your digital marketing strategy
- 00:37:07 Nick’s closing thoughts
A Clearer Way to Grow Business Shoulder Season Nick Rau
Better Customer Journeys
Connect with Nick
SmartWorld helps teams turn Business Shoulder Season Nick Rau into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.
