Focused Planning

SmartWorld Standard

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience. Explore this resource

Inside the Approach

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.

Client Focus

Designed to Improve

Revenue generated from digital marketing

Clear Communication

Reduction in cost per validated lead from digital sources

What You Can Expect

Of total revenue generated by digital marketing

Better Customer Journeys

SmartWorld Standard

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on. Explore this resource

Inside the Approach

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity. Explore this resource

Client Focus

Built for Daily Use

Keywords ranked on page one of Google search results

Designed to Improve

Year-over-year increase in validated leads from SEO

Clear Communication

ROI from their SEO investment

Useful Content and Campaigns

SmartWorld Standard

For Contractor SEO, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site. Explore this resource

Inside the Approach

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.

Client Focus

What You Can Expect

Of all phone calls flagged for recovery

Built for Daily Use

Additional jobs booked throughout the year from Lead Recovery

Designed to Improve

ROI from SmartWorld's Lead Recovery services

Digital Work Built Around Real Customers

SmartWorld helps teams turn Contractor SEO into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

Reporting You Can Act On

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience. Explore this resource

To accomplish that, our SEO specialists focus on:

Website security (HTTPS vs. HTTP)
Website mobile-friendliness
Schema markup
Webpage content quality
Webpage content length
Page speed
Social signals
Quality backlinks
Optimized images
User experience

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.

Practical Strategy, Measurable Progress

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

Other advantages of SEO:

97% of people go online to find local services, and 93% of people begin their online experience with a search engine
The first position on Google search results has a 34.36% clickthrough rate for desktop and 35% for mobile.
SEO leads have a 14.6% close rate, compared to only 1.7% for outbound leads such as print advertisements.

Connected Marketing That Stays Human

For Contractor SEO, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.

What SmartWorld Brings to the Work

Support That Keeps Moving

You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service SmartWorld provides. To provide you with intelligent decisions about your SEO our first step is to evaluate your marketing the same way a great accountant would review your financials. We measure the metrics that matter–increases in profit, revenue, and booked jobs from organic keyword searches. SEO is a zero-sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog other websites. One of the most common questions contractors owners ask us is, “How much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the businesses in your marketplace (you CAN get a rough estimate by scrolling further down this page). A typical SEO audit includes:

A business intake so that our account managers see your business from an owner’s perspective
Analytics and SEO software implementation (we use a set of tools no other SEO company has)
Keyword research and identification
Competitor analysis
Analysis and evaluation of your website code, structure, and content
Analysis and evaluation of your company’s presence online—linkscape, social media, and more

The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).

Simple Next Steps

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.

SmartWorld helps teams turn Contractor SEO into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

Revising your website’s title tags and meta descriptions
Making sure your website looks great on mobile devices
Renaming various web pages to be more descriptive
Giving your website files a more logical structure
Improving your website speed (load speed is a known ranking factor)
Enhancing your local SEO by creating more geographically relevant content
In some cases, recoding your website onto a better content management system (CMS)

Focused Planning

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.

Better Customer Journeys

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.

A Clearer Way to Grow Contractor SEO

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

What’s in my current contract?
What’s the process if I cancel?
How will we communicate and how often?
Do I have full access to my site and Analytics/Adwords accounts?
Will I own my website?
Do you provide guarantees?
Have you done work like this for companies similar to mine?
What contracts and options are available? How do I determine the right budget?
What are all your fees and payment options?

For Contractor SEO, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.

Overnight rankings
Doubled traffic within a certain amount of time
Instant leads
Search engine submissions
A certain amount of backlinks in a certain amount of time
Any sort of ROI projections

Digital Work Built Around Real Customers

Learn more about how SmartWorld can help your contracting company grow with SEO! Contact us today!

Practical Strategy, Measurable Progress

Useful Content and Campaigns

SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.

Reporting You Can Act On

In all SEO packages, we include:

1. A digital competitive analysis
2. Website content and code optimization
3. New website content and creatives
4. Local citation optimization (local SEO)
5. Measurement and analytics reporting
6. Continual tracking and tweaking of your campaign

Support That Keeps Moving

An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize accordingly, you need an SEO company.

Simple Next Steps

SmartWorld's SEO process starts with a website audit - an ongoing SEO campaign may or may not follow (ongoing SEO occurs approximately 85% of the time). Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 - $3,500 (audits for larger "enterprise" websites can be considerably more). Ongoing SEO ranges from consulting to "do it for me" SEO services where SmartWorld's team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $2,000 per month on the low end to $10,000 (or more) per month on the high end. What should really matter is your return on marketing investment (ROMI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROMI turns into $50,000 per month, it’s worth the investment. A word of caution: you get what you pay for. If you sign up with a cheap SEO company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. Avoid outsourced or second-language SEO work.

Focused Planning

If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.

Better Customer Journeys

If you can't measure it, you can't manage it. You can't win the game if you don't know the score. Despite a million quotes which suggest that you can't maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an afterthought—the last step. At SmartWorld, it's the first step in every SEO engagement.

Useful Content and Campaigns

Yes.

Contractor SEO with SmartWorld

A Clearer Way to Grow Contractor SEO

What You Can Expect

Highlights

Focused Planning

Better Customer Journeys

Useful Content and Campaigns

Reporting You Can Act On

Support That Keeps Moving

Simple Next Steps

Focused Planning

SmartWorld Standard

Inside the Approach

Client Focus

Designed to Improve

Clear Communication

What You Can Expect

Better Customer Journeys

SmartWorld Standard

Inside the Approach

Client Focus

Built for Daily Use

Designed to Improve

Clear Communication

Useful Content and Campaigns

SmartWorld Standard

Inside the Approach

Client Focus

What You Can Expect

Built for Daily Use

Designed to Improve

Digital Work Built Around Real Customers

Reporting You Can Act On

Practical Strategy, Measurable Progress

Connected Marketing That Stays Human

What SmartWorld Brings to the Work

Support That Keeps Moving

Simple Next Steps

Focused Planning

Better Customer Journeys

A Clearer Way to Grow Contractor SEO

Digital Work Built Around Real Customers

Practical Strategy, Measurable Progress

Useful Content and Campaigns

Reporting You Can Act On

Support That Keeps Moving

Simple Next Steps

Focused Planning

Better Customer Journeys

Useful Content and Campaigns

Connected Marketing That Stays Human

Details

Reporting You Can Act On

Clear Communication

What SmartWorld Brings to the Work

SmartWorld Standard

Support That Keeps Moving

Inside the Approach

A Clearer Way to Grow Contractor SEO

Client Focus